College of Agriculture, Health and Natural Resources

Plant Database

Callicarpa japonica

Japanese Beautyberry

Verbenaceae

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Habitat

  • native to Japan
  • hardy to zone 5

Habit and Form

  • a multistemmed deciduous shrub
  • 4' to 6' tall with an equal width
  • shape is generally rounded
  • branching is upright and arching over

Summer Foliage

  • opposite, simple leaves
  • leaves are elliptic with acuminate tips
  • leaf margins are finely serrated
  • leaves are 2" to 5" long
  • leaves are 1.5" to 2" wide
  • leaf color is medium green

Autumn Foliage

  • yellow or greenish yellow with a purplish cast
  • under the right sun exposure, plants can develop nearly pink or lavender fall color

Flowers

  • small pale pink flowers in 1" to 1.5" clusters
  • bloom time is July
  • not showy and often largely obscured by the foliage

Fruit

  • small metallic purple berries in rounded axillary clusters
  • color develops in October
  • fruit display is at its best after the leaves have dropped
  • very showy in full fruit
  • the quality of the fruit color is unrivaled

Bark

  • stems are slender and bark development is not ornamentally important

Culture

  • full sun to light shade
  • easily transplanted
  • grows rapidly
  • prefers a well-drained soil, although relatively adaptable
  • do not overfertilize as this will stimulate unwanted vegetative growth
  • rejuvenate occasionally, especially following difficult winters
  • fruit is produced on new growth
  • regular pruning is a fact of life with this plant in order to keep the plant tidy

Landscape Use

  • shrub borders
  • in groupings and mass plantings
  • useful for very showy fruit display
  • can be treated as a semihardy shrub or herbaceous perennial

Liabilities

  • when not in fruit it is an ordinary shrub without multiseason appeal
  • lack of cold hardiness in zone 5
  • needs regular pruning to remove winter injury and control rank growth

ID Features

  • deciduous shrub with vigorous slender shoots
  • metallic purple fruits in axillary clusters
  • opposite leaves with serrate margins and acuminate tips

Propagation

  • by cuttings

Cultivars/Varieties

'Leucocarpa' - Fruits are white instead of purple and the leaves are a lighter green than the species. Otherwise it is similar to the species. Fruit may turn brown earlier than purple-fruited forms.

© Copyright Mark H. Brand, 1997-2015.

The digital materials (images and text) available from the UConn Plant Database are protected by copyright. Public use via the Internet for non-profit and educational purposes is permitted. Use of the materials for profit is prohibited.

Citation and Acknowledgements: University of Connecticut Plant Database, https://plantdatabase.uconn.edu/, Mark H. Brand, Department of Plant Science and Landscape Architecture, Storrs, CT 06269-4067 USA.